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Guide to Visual Marketing

via videos, infographics and presentation designs



What are Infographics ?


Information from blogs, reports, whitepapers, emails, etc. is described in the form of illustrations, data visualization and design to summarize the complete concept. What is Infographic? Infographic is considered as the graphic and visual representation of information, data or knowledge. The main reason and the advantage of this Infographic is that this helps to present information quickly and more clearly.

What are motion graphics?

Motion Graphics

When it comes to marketing, presenting your product/Service is everything. How you present will decidewhether you will succeed or not. Marketing with Motion Graphics is the newest trend at the moment. What is Motion Graphic ? Motion Graphics is considered as the digital footage or animation with audio to use in multimedia projects.

The Unseen Benefits of Including a Video on Your Website

Whatever the nature of your business, the bottom line is that you want visitors to your website to be left in no doubt as to what you offer and to understand why they should come to you, whether it is to buy products or use your services. You want to be their number one choice.

For some time, writers have been honing their skills to create effective website copy, engaging and compelling content to persuade the reader to take the plunge and either hit the ‘buy’ button or the ‘contact one’. Certainly there is still a need for effective content, but the word count required has diminished, making way for impressive and eye-catching imagery and yes, a clever video presentation.

In the digital age time stands still for no-one, and how we choose to receive and digest information changes almost yearly. While many of us may not have actually realised it, we are in the grip of a ‘mobile revolution’. By that, we are referring to mobile technology and the simple fact that today more people access the internet via their smartphone or tablet than those who use a PC or laptop. As a consequence, websites have had to adapt in how they convey information. Because of the size of smartphone screens, nobody wants to be confronted with a concise version of War and Peace when they hit a business landing page.

However, give that person access to a video, a made-to-measure tool perfect for smartphones, and you will find the ‘play’ button being clicked far more times than you might expect based on your previous conversion rates. Today browsers want to be almost spoon fed their information, and that is where videos, infographics and clever video presentation design score very heavily.

Of course there is no doubt that the principal reason for having a video is to attract potential customers and clients. But a website video can achieve much more for you than you may realise. On the surface it tells people you are helpful and you want to make life as easy as possible for them. It also lets people know you want to engage with them, that you are approachable. It also brings an element of ’real life’ to a platform that exists in a ‘cyber world’ – we can sometimes become so technologically oriented that we forget we are still dealing with human beings!

Finally, there is the secret weapon. Encouraging visitors to your website to stay there for as long as possible. Did you know that Google loves websites where visitors linger and stay a while rather than suffer the more usual fate of a rapid click-through rate? At a time when so many businesses spend appreciable sums of money on SEO campaigns in order to promote their website ranking, every little helps, and a video helps more than a little on this front, it helps a lot!

Add the fact that videos are great to attach to email campaigns, ideal for promoting yourself on social media platforms such as Facebook, and instantly shareable and therefore a great means of increasing brand awareness, your return on investment (ROI) can often be much further reaching than you may have first anticipated.

Having a video created for your business is not cheap, but often the best investments never are. The question is not so much can you afford to have one created, but more a case of can you afford not to? If you’re still doubt, just give us a call and we’ll be happy to explain more.

The power of the video helps convey the most memorable messages

It is not an accident that when being taught how to remember key facts or words, we are encouraged to attach a mental image to them. It is called word association and is also often used when needing to remember the names of people.

As a consequence, when wanting to convey a message to potential clients or customers, it is vital for any business to employ all means available to it in order to make that message as memorable as possible. Clearly words alone are not enough, so to a degree digital advertisers came up with the perfect solution – the viral video, one that is not only incredibly memorable through its content, but is also of sufficiently engaging content for us to want to share it with our friends. However, the viral video has worn a little thin as more and more people search for new viral trends. The problem is, the beauty of the viral video – a natural spontaneity – has been lost.

Today it is not so much a case of reinventing the wheel, but there needs to be other ways to create a memorable video, especially where first-class video presentation design can provide that necessary impact you need to create that memorable visual trigger and ‘brand association’.

There are a number of choices where video presentation design is concerned. There is static imagery with an audio soundtrack, animation, the white board video and the full ‘cinematographic’ video. What you need to ask yourself is both what the message is you want to convey to your intended audience, and how this may be best achieved. If in doubt, talk to someone in the business who knows – that would be us by the way!

Videos are not just for product sales and those of you who think that are missing out on a trick or two. The variety of uses for video content is as broad as it is long, from keynote presentations to safety drill procedures, CEO annual statements to motivational speaking, product demonstrations to explainer videos, each and every one of them has their place and, if created with that extra bit of thought, can be transformed from hum-drum to banging the drum!

If you are still not sure, put yourself in the shoes of the person watching your video. Ask yourself if they will understand your message just as well if it came in the form of an email text or a page of website copy? Do they get a stronger and more effective call to action if they both hear and see it, or are words alone sufficient? Could a video help you to bridge that gap between yourself and your customer and generate more leads as a consequence? Time and time again the answer to that last question has proved to be yes. So the last question is, what’s stopping you?

Invariably it is cost that holds many of you back, and we appreciate that today ‘money is no object’ is a phrase we will never hear. We are acutely aware how critical ROI is, and that a major expenditure on a video production has to be justified. However, we also know from experience the difference our videos have made for our clients, and all we can say is we would like to achieve the same for you.

Advertising Is Easy With Simple Video Marketing Ideas

If you run a business, and you use the Internet to promote your product or service, you likely know about video marketing. Simply it’s using video as a promotional tool for your business. When done right, it can be extremely powerful. In the next few minutes, you’ll discover some of the best and brightest tips for marketing with video.

YouTube is a fantastic way to increase your video marketing influence. This is where your video marketing campaign should begin. It provides you with free video hosting. Additionally, you will be on the 3rd most popular website in the known universe. Not only is it the most visited video site, it’s also a highly ranked search engine.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. Better yet, place the link within the video itself. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.

When you’ve got a lot of great feedback, use it to create more videos. Try to get better and better with every video you produce. Create more targeted content, use a higher grade of equipment, learn professional production techniques and turn out one great video after another.

Start your videos by asking a common question or posing a problem that people have probably encountered. Once your video is over, your audience should have some useful information they can use. Finally, do not forget to ask your viewers to share your videos with others.

Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. Anyone who already visits your site will see it this way. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.

The better your content, the more likely it is that your videos will take off. It’s not about expensive equipment. In most cases, the only thing needed to entice an online user to watch your video is an indication that it can offer valuable insight or solutions. Knowing this, buy the best camera that is reasonable for your budget.

Everyone loves a good story! What stories can you tell about your company or products? Maybe you have taken part in an event, such as a charity function, which you can discuss in detail. Also, consider testimonials from satisfied customers. In this respect, real people are so much more effective than paid actors.

On your video page, make sure you include an opt-in mailing list form. This is a great way to keep them interested in what you’re selling.

There should be no doubt in your mind about the benefits and opportunities linked to marketing with video. When using these tips, you are able to bring in more global customers. Use this advice to create a video marketing campaign.

Advertising Is Simple With These Easy Video Marketing Tips

Video marketing is a great way to boost profits. The best thing to do first is to figure out what all goes into video marketing and how to apply the things you learn to make your campaign effective. The following article can help you out.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. You don’t need the best equipment as long as what you’re using does a reasonable job. You don’t even need the best script or a lot of confidence. Just be yourself and speak into the camera. You don’t even have to do that, really. There are times that PowerPoint presentations and screen captures are all that is needed.

Don’t share videos only on YouTube. There are lots of other sites your audience frequent, in addition to YouTube. Make sure you have content up on those sites in addition to your YouTube channel. Use surveys to ask customers which video websites they visit most often.

For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.

When you make content for video marketing, don’t worry too much about the production value. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Even large corporations, like Dell, have been successful with simple demos made by employees.

You are dreaming if you think you can upload a video to YouTube and it will go viral all by itself. It is up to you to use social networking and any others channels you have to promote it. You need to get the word out that your video exists.

Provide quality content. Business videos can be interesting, fun, or newsworthy. Boring videos will always fail. The days of long, dull informercials is long gone. People now have higher standards for video content. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.

Always end your videos with a call for action. Let people know where they can get your products from. Also, let them know that they should act fast in order to get them. Provide clear instructions on what they need to do next so that you can ensure they’ll follow through quickly. You should end each clip on a powerful note that includes a call to action.

A great way to increase the success of your business is through video marketing. Knowing what to do and how to do it are the foundation of an effective business strategy. Read and reread these tips as often as you’d like as you begin to experiment with video marketing. Bookmark this article and share it with others.

Advice For Creating A Solid Video Marketing Campaign

Using videos to get across your marketing messages is a good way to reach people in an effective and intuitive way. It is a good idea to invest in a great mobile marketing plan if you would like to reach the new generation. The following advice will guide you through the video marketing process.

Create an introductory video for your opt-in mailing list page. Be prepared to offer them something in return, like a free download. They will find you believable because they’ll be able to read your face.

The key to success in video marketing is to share it as widely as possible. Send an email to your friends and relatives. Blog about it. Get the word out to clients through emails. Put it on your social media, too. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.

You can do terrific promotional work by creating demonstration videos. When a person shows interest in what you’re selling, having a video that shows it being used can really help to sell it. These videos are also beneficial in that they will minimize customer questions and complaints.

It is better to have shorter length videos. Keep your marketing video less than 3 minutes long to keep the viewer interested. In some instances, it is acceptable to extend the duration to around five minutes. Anything longer than that should be reconsidered. Short and sweet videos are best.

When you post your marketing video to YouTube, be prepared to moderate the comments. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. Rather than moderating comments, you can choose to disable them.

Continue producing videos. Don’t pause after only one video. You will attract more visitors by continuing to provide videos on a regular basis. If you prefer, you can even produce a series of videos. Try to think of making your video about something different that has to do with your business, so people get a good look at what you’re about.

Video marketing has to compete with the extremely short attention span of the potential customer. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. This is the place to have a unique perspective and hook the viewer.

Stories are fun to hear. Are there stories you can share about your products or your company? Be sure to share videos of any charitable event in which your company has participated. Include testimonials from satisfied customers as well.

If you plan to make marketing videos, they need to be brief and concise. Many people have shorter attention spans and wish to obtain the information they need quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

Videos appeal to consumers in all age groups, but they are especially appealing to teens and young adults. The information included in this article should give you a good idea how to go about with video marketing. Use your new knowledge and include it in your next marketing campaign.

Are Your Sales Down? Try Video Marketing

Have you considered using video marketing to promote your business but don’t know how to begin? Are you already familiar with it but need some good advice about it? This article has all the knowledge you need. Peruse the piece that follows, and you will acquire greater video marketing abilities than you thought possible.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If the video needs to be longer, consider breaking it up into other videos for people to view later.

You should make as many videos as you can. New videos should be posted regularly so that your customers will expect new content from you. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.

Make sure your videos are optimized. When uploading videos to multiple sites, you need to create different descriptions and titles for each one. Also, add in your keywords. Make sure your viewers can contact you easily by adding contact information.

You will benefit from working with a team. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Just be sure to give credit where credit is due. People love to see their name in print.

Get all your staff involved in your videos. Find some people that aren’t too shy, dress well and also speak professionally. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.

Demonstration videos are an excellent promotional tool for your products. A video describing a product that a customer is interested in is a video put to good use. They’ll also ensure your current customers know what to do with the product they’ve bought.

Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. If you cannot answer your comments, disable this option.

Be sure to pay attention to the opinions of your video viewers. The whole point to making videos is to create a viewing audience. This is why if you are not making the regulars happy, they won’t tell anyone else about you. Using the ideas they mention will help them feel important.

Promote your presence on other social media sites in your marketing videos. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. By promoting alternative sites, you are capable of driving business up for their services and vise-versa. By doing this you can increase business on your website.

As this article has shown, video marketing doesn’t have to be difficult. You just have to keep these tips in mind as you create your campaign. Millions of people use the Internet daily and millions more watch videos on the Internet daily. Don’t let this opportunity pass you by.

Attempting To Increase Your Profit Margin? Discover How Video Marketing Can Help!

Online videos are crucial for many business marketing campaigns. Customers enjoy watching videos and you can quickly speak with them by utilizing them. If you are wishing to begin in video marketing, you must follow the article below.

There are plenty of people that use the Internet on a mobile device, so you must remember this when creating videos. They have smaller screens, so try to stay away from using smaller print or things that might be too small to see. Mobile users will be glad you considered them.

If you were a customer, what would you want to know about the product? These are the same things your audience will want to know. They can digest all the details more easily in the more entertaining format of a video. Remember to keep your video highly engaging and interesting so that people will want to watch and pass it on to others.

When you’ve got a lot of great feedback, use it to create more videos. Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

If you are filming a video clip in your non-native language, invest in the skills of an experienced translator. This way you can ensure that your message is getting through clearly. Videos that can be easily understood and that are translated correctly will help garner the respect of these customers.

Weekly podcasts are another great strategy. Recently, podcasts have enjoyed increased levels of popularity. Begin taking advantage of this newer niche. This is a great way to reach a broader base of customers.

Fresh content is important. Boring content will only drive potential customers away. You want to keep your viewers interested and curious about what you might post next. If you have intriguing content, the viewers are sure to follow.

You could create podcasts from your videos. This gives you more opportunities to market your business, and you can even charge a small fee for your very best videos. One caveat if charging is to make the fee low.

During post-production, don’t overlook the importance of closed captioning and titles. You can use this opportunity to acquaint viewers with the gist of your clip. If the video is long, you may also choose to separate it into shorter segments. If you are making a step-by-step tutorial, you need to be clear and concise.

You should split longer videos into two separate videos. Most viewers are more likely to watch several small videos as opposed to one long one.

When you are ready to publish a new video, try first sending it to all of the members within your mailing list via email. This is an excellent method of providing your customers with more information on your business. In addition, it helps serve as a reminder about the products that you are offering. Also make sure you put a link up so they can buy your products.

Now that you possess the basic knowledge, you are ready to get started in the world of video marketing. You need to keep reading beyond this article, though. There is always something new to learn in the world of video marketing. Your campaign will be more effective if you learn more about video marketing.

Become A Better Marketer With Excellent Video Marketing Tips

The Internet has various marketing techniques for savvy online business owners. Video marketing is a great way to bring in new customers. This helps to establish an international market. These tips will help you get started.

Use something unique. Ensure that you and your videos stand out. It’s hard to convince viewers of your unique value proposition when the actual video doesn’t show any indication of distinction. Identify the best, most powerful differentiation strategies and go from there. Other people, even your own customers, can be the source of video ideas.

You can promote your other sites, including social media sites, via video marketing. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Publicizing your sites are going to attract visitors to them and vice versa. Linking to your videos through social media boosts traffic greatly.

Share your video far and wide. Email your videos to all your family and friends, and encourage them to do the same. Put a blog post onto your site, encouraging your viewers to share your videos. Spread your link to customers you currently have, through snail mail and through electronic mail. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Tell people!

You could promote your brand by creating some how-to videos. Put together a comprehensive step-by-step tutorial. Don’t try to sell a “how-to” in the video itself. The videos you show reflect your business so be sure to make them with your viewers in mind.

Use a voice over if you are self-conscious about being seen in your video. You may have been procrastinating about making your first video because of fear of being on camera. You can still create a video with your own personal touch by using audio. All you have to do is make a recording of your voice and apply it over video of your product.

Don’t forget about YouTube. Start your video marketing campaign here. Additionally, YouTube offers free video hosting for their users. Additionally, you will be on the 3rd most popular website in the known universe. In addition, it’s the second largest search engine, as well as the largest video site.

If product promotion is something you need, video marketing can be a helpful conduit. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. Seeing a product work live can increase your sales.

Marketing videos should be concise and informative. By keeping your videos short, people can quickly find the information they are looking for. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

You can spread your message worldwide with the help of video marketing. You don’t need to be limited to doing business locally. Anyone who owns a computer or mobile device can view a video. You can head a good marketing campaign with all of the information you have read here.